In-game ads secured for Test Drive Unlimited
Atari has announced a new deal with independent in-game advertising network IGA Worldwide for the provision of targeted dynamic ads in the PC version of Test Drive Unlimited.
Utilising the company's Radial network, IGA will implement various dynamic billboard ads within the game, but plans to extend this further with the introduction of branded interactive elements to the game such as virtual stores for Marc Ecko and Ben Sherman apparel - which players can approach during a race and interact with sales staff to purchase new items.
Wim Stocks, Atari's EVP, commented: "Given Test Drive Unlimited?s wide appeal and high level of realism, we wanted to further enrich gamers? experiences by providing in-game advertising to emulate the real world."
"By bringing this title into our Radial network, w [...]
Quelle: 360-HQ.com - Lies den ganzen Artikel "Atari partners with IGA Worldwide" vom 16.05.06 17:00
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