According to Double Fusion, the dynamic networks used by in-game advertising companies to monitor player behavior data can be used to aid processes such as level design.
Frank Sagnier, the European MD of in-game advertising specialist Double Fusion, told Develop that advertising placed in game environments can be used to monitor the popularity of in-game areas, which in turn can aid designers? creation of new locations.
?Developers are starting to realize that there is a benefit to having this tool running underneath their game,? he said.
?For massively multiplayer games and virtual worlds we have developers asking us to look into where players are going and what they see. We can track the ads to see that players are going to certain spots.
?It?s difficult to know what environments work when you?re designing a game in a vacuum, but when [...]
Quelle: 360-HQ.com - Lies den ganzen Artikel "Double Fusion: In-game Ads Can Aid Design" vom 26.11.07 02:00
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