In separate deals, myriad venture-capital firms invest in advertiser Oberon Media, IGA Worldwide.
Two companies in the business of pushing two tangentially related yet emerging forces in the game industry--casual gaming and in-game advertising--are counting millions of more dollars in their coffers thanks to investments. In-game-advertising company IGA Worldwide has received $17 million, while casual-games distributor Oberon Media did not announce its investment numbers.
Though often ignored at big-name gaming events like the Electronic Entertainment Expo, casual games are coming into their own, with some analysts expecting the sector to rake in $281 million in sales in 2006. Oberon will use its investment money to work toward "future growth and acquisitions," said the company, which distributes browser-based puzzle, card, trivia, and o [...]
Quelle: 360-HQ.com - Lies den ganzen Artikel "Duo of companies receives investment money" vom 06.07.06 09:00
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