With the price cuts of the 360 you would think that it would force them to cut spending in other areas but if your guess was they will cut spending on marketing you might want to rethink that answer due to Senior regional director of Microsoft UK Neil Thompson's comments in an interview with MCV.
The MCV interview reads as so: Senior regional director of Microsoft UK Neil Thompson has told MCV that the recent price cuts are the opening gambit in a peak season which will see ?tens of millions? spent on marketing the Xbox brand.
Microsoft undercut market leader Wii in the battle for the gaming pound this week ?cutting the price of its most popular ?standard? console for the third time in its history.
From today, the 60GB model will now cost the consumer just ?169.99 ? ten pounds cheaper than market leader Wii.
?We think that for high defini [...]
Quelle: 360-HQ.com - Lies den ganzen Artikel "Xbox To Spend Millions On Xmas Marketing" vom 20.09.08 17:00
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