The new Toyota Yaris features weapons that fire bullets and fireballs, at least on Xbox Live Aracade, as consumer brand company Toyota jumps on the advergaming bandwagon.
Yaris, an Arcade racing shooter that is free to download via Xbox Live in the US and Canada, is the first advergame to be distributed over Microsoft's online games service, reports the New York Times.
Toyota introduced the Yaris, which is targeted at young consumers, in the spring of 2006. Toyota?s advertising agency Saatchi & Saatchi L.A. devised the idea and game design for Yaris, while production was outsourced to Backbone Entertainment, a division of Foundation 9 Entertainment. Toyota is reportedly spending in the low millions on the campaign.
?People can time shift, they can do all sorts of different things to avoid advertising,? said Kim McCullough, corporate ma [...]
Quelle: 360-HQ.com - Lies den ganzen Artikel "Yaris Xbox Live Arcade Game is Free for US and Canada" vom 11.10.07 08:30
Free Advertising - Online Advertising - Advertising - Web Advertising - Online Advertising
Xbox360-Portal Beta 0.4 - Impressum